1. Information We Collect
Device Information
When you visit our website, we automatically collect certain details about your device, such as your web browser, IP address, time zone, and cookies installed on your device. As you browse, we also gather information about the specific pages or products you view, the websites or search terms that referred you, and how you interact with our site. We call this “Device Information.”
We collect Device Information using the following technologies:
Cookies – Small data files stored on your device, often including an anonymous unique identifier. (You can disable cookies through your browser settings. Learn more here.)
Log Files – Track actions on the site and collect data such as IP address, browser type, Internet Service Provider, referring/exit pages, and date/time stamps.
Web Beacons, Tags & Pixels – Electronic files that help us understand browsing behavior and measure engagement on our site.
Order Information
When you make or attempt to make a purchase through our site, we collect certain details such as your name, billing address, shipping address, payment information (including credit/debit card or UPI details), email address, and phone number.
2. How We Use Your Information
Order Information
We use the Order Information we collect to:
Process and fulfill your orders (including payment processing, shipping, and sending invoices/confirmations).
Communicate with you regarding your purchases, inquiries, or support requests.
Screen orders for potential risk or fraud to ensure secure transactions.
Share updates, offers, and promotions related to Adda Brand products or services, in line with the preferences you’ve shared with us.
Device Information
We use the Device Information we collect to:
Identify and prevent fraud or security risks (especially through your IP address).
Improve and optimize our website experience, including analyzing how customers browse and interact with the site.
Measure the performance of our marketing and advertising campaigns to serve you better.
3. Sharing Your Personal Information
We share your Personal Information with third parties strictly to help us operate and improve our website, as described above. For example:
WordPress & Plugins – Since our site is built on WordPress, certain trusted plugins may collect limited data to ensure smooth functionality (such as payment gateways, shipping providers, or security tools).
Google Analytics – We use Google Analytics to better understand how our customers interact with the site. You can learn more about how Google uses your Personal Information here: Google Privacy Policy. You can also opt out of Google Analytics here: Opt-out Tool.
Additionally, we may share your Personal Information when required to:
Comply with applicable laws and regulations
Respond to lawful requests (such as subpoenas or search warrants)
Protect our legal rights and security
7. Contact Us
For more information about our privacy practices, if you have any questions, or if you would like to make a complaint, please contact us:
supports@adaabrand.in